#150 and #250 Youth and Tobacco Use Prevention (15 hours)
Participants will learn how to design and implement programs that tap youths’ potential for leadership and involvement in reducing the attractiveness of tobacco, as well as their access to tobacco products. The course will use an integrated training format based on current research, interactive activities, and practice sessions. Effective interventions will be highlighted including those that train youth in advocacy efforts, empower youth to resist tobacco use, involve family and community in prevention efforts, and promote cultural diversity. Other topics will include school/community partnerships and other forms of tobacco use.
Sue Heitman, MSW, Health Education Coordinator, Yolo County Health Department, Woodland, California.
Patricia Jensen, MPH, Project Coordinator, Stanford Center for Research in Disease Prevention, Palo Alto, California.
This course is designed to give tobacco control managers the skills and knowledge to develop and maintain effective programs based on the four National Tobacco Control Program goals. Through both interactive and practical sessions, the course will cover the basics of strategic planning, infrastructure development, program management, collaboration, community mobilization, technical assistance, and media advocacy activities. As a result, participants will broaden their insight into and expand their tools for building state and local partnerships, funding local programs, training key stakeholders, fostering population-based changes, and enhancing relationships with multi-cultural and diverse population groups. Special emphasis will be given to the components that make programs successful including community intervention, counter-marketing, policy/regulation, and surveillance/evaluation. This course is best suited for individuals who have managed state, local, or community-based tobacco control programs for less than two years.
Lawrence Carter, Jr., MS, Project Director, Tobacco Use Prevention Unit, Maryland State Department of Health and Mental Hygiene.
Patty McLean, MEd, Program Consultant, Program Services Branch, Centers for Disease Control and Prevention Office on Smoking and Health.
#170 Tobacco Use Prevention Strategies for Diverse Communities (15 hours)
This course is designed to enhance participant’s understanding, knowledge and skills in working with ethnically and culturally diverse communities on tobacco use prevention and reduction activities. Participants will be offered a basic understanding of cultural considerations that can be effectively developed and incorporated into unique prevention initiatives. Information will be shared about how to plan, implement, and evaluate culturally competent programs and policies which may eliminate disparities related to tobacco use among diverse populations. Participants will receive an orientation to comprehensive environmental strategies and examine the role and impact of tobacco within each ethnic group from cultural, historical, and epidemiological perspectives, using case studies to highlight those unique approaches. Using case studies to highlight and present unique approaches to prevention strategies, this year’s curriculum will be expanded to include issues relevant to all ethnic populations as well as subgroups within the primary populations. Those groups will include Gay, Lesbian, Bisexual and Transsexuals (GLBT) and individuals from lower socioeconomic status (LSES).
Alvina Bey Bennett, RN, is a Senior Advisor and Public Policy Consultant specializing in program development and prevention initiatives for diverse populations, Glen Allen, Virginia.
Kerri Lopez, Project Director, Native American Rehabilitation Association/Northwest Indian Health Clinic; State of Oregon American Indian Tobacco Project; National Breast and Cervical Cancer Screening Program, Portland, Oregon.
This course provides information on the application of epidemiologic methods to tobacco use prevention and reduction. Participants will become knowledgeable of the basic principles of epidemiology as applied to tobacco, elements of a tobacco use surveillance system, data sources, methods to monitor trends in tobacco use, techniques to conduct primary data collection, and use of the computer and the Internet to assist in tobacco use prevention efforts. The course format emphasizes the application of learned skills to the practical needs of participants. This is an introductory course.
Gary A. Giovino, PhD, Senior Research Scientist, Roswell Park Cancer Institute, Buffalo, New York.
Andrew Hyland, PhD, Research Scientist, Roswell Park Cancer Institute, Buffalo, New York.
#190 Successful Practices for Designing Comprehensive State and Local Programs in Tobacco Use Prevention and Reduction (15 hours)
State and local tobacco use prevention programs are faced with new challenges in the post-settlement environment: changing relationships with funding and technical assistance sources, planning for the expenditure of new funds, and contracting with community and public health organizations. In this highly interactive setting, participants will learn how to justify the relative allocation of resources within a comprehensive tobacco use prevention program. Key elements of state infrastructure, statewide projects, school programs, community initiatives, media campaigns, incorporating issues of diversity and identifying and reducing disparities among ethnic, racial, and special populations, as well as surveillance and evaluation will be reviewed. Upon completion of the course, participants will be able to: (1) list the basic elements of comprehensive state and local tobacco use prevention and reduction programs; (2) describe the relationship of adequate state and local infrastructure to successful implementation of a comprehensive program, (3) describe how to better integrate local policy advocacy action in context of state policies; (4) develop strategies to avoid the pitfalls of competing priorities; (5) describe strategies for protecting resources; (6) describe lessons learned from the experiences of states that have planned and implemented programs with excise tax or settlement funds, and (7) describe the trends and justification for resource allocation based on state and local experience and scientific evidence.
Deborah Borbely, MPH, CHES, Program Consultant, Program Services Branch, Centers for Disease Control and Prevention Office on Smoking and Health.
Walter “Snip” Young, MA, President, Advanced Health Directions, Denver, Colorado.
Environmental tobacco smoke (ETS) exposure is a public health problem throughout the United States and in many other countries. This course will emphasize interactive, skill-building exercises with presenters who have worked on the development, passage, implementation, and enforcement of clean indoor air policy. Participants will develop a comprehensive understanding of strategies used to develop and implement effective clean indoor air policies at state and local levels. Case studies will be used to illustrate effective communication strategies about ETS which involve communities, policy makers, municipal governments, the media, and the business community. Topics will include a review a of model smoke-free regulations and policies and state preemption issues. Strategies related to identifying and eliminating disparities between population groups and including diverse communities in efforts to promote clean air policies will be integrated throughout the course.
Lori J. Fresina, MA, Director of Government Affairs, American Cancer Society, New England Division, Boston, Massachusetts.
Jim Harrington, MS, Tobacco Prevention Coordinator, Marquette County Health Department, Negaunee, Michigan.
State tobacco programs are challenged to make the best use of media to accomplish their program goals. This course provides skills and methodologies for planning, implementing, and evaluating media. Focusing on earned (free) media and media advocacy, the course will explore ways to integrate media into a comprehensive program to support policy goals, public education, and community mobilization. Development of paid media campaigns will be given minimal attention. Interactive methods will be used to share case studies, best practices and strategies from state and local tobacco programs and coalitions, advocacy groups, and media experts. Development of media advocacy strategies for reaching disparate populations and culturally diverse communities will be addressed. Information will also be provided on how to share media tactics with others in the tobacco use prevention movement.
Ann Houston, BA, CHES, Director, Public Education and Communication, Tobacco Prevention and Control Branch, North Carolina Department of Health & Human Services.
Dianne May, MA, MPH, Program Consultant, Program Services Branch, Centers for Disease Control and Prevention Office on Smoking and Health.
As demands for tobacco control program accountability increase, skill in program evaluation becomes critically important. This course is an introduction to concepts and methods for assessing program effectiveness, demonstrating accountability to diverse stakeholders, and communicating findings to policy makers and the public. Course content provides a practical framework for understanding process and outcome evaluation across recommended National Tobacco Control Program goals. Participants will learn how to: (1) use the CDC Recommended Framework for Program Evaluation in Public Health to inform evaluation planning and implementation; (2) identify constituents, partners, and resources available for evaluating tobacco programs; (3) develop and monitor process, short-term, intermediate and long-term objectives; (4) identify existing data sources to obtain information from health-related data systems and other sources, including program and policy indicators, in order to supplement evaluation; (5) design and implement comprehensive evaluation plans, as well as evaluation activities specific to community-based program efforts and paid media efforts, and (6) address issues linked to the disproportionate health effects of tobacco use among ethnic, racial, and disparate populations. Participants will gain practical knowledge of program evaluation via hands on exercises in logic modeling, case studies, expert panel presentations, group discussions, and supplementary handout materials. The course is designed for individuals with a limited background in research methods.
Goldie MacDonald, PhD, Medical Sociologist, Epidemiology Branch, Centers for Disease Control and Prevention Office on Smoking and Health.
Barbara Pizacani, MPH, Epidemiologist, Tobacco Prevention and Education Program, Oregon Health Division.
This course focuses on the art of building and sustaining local and statewide partnerships to prevent and reduce tobacco use. A diagnostic approach will be used to assess the strengths of current partnerships while building skills to make them more effective. Presenters and participants will share innovative and successful strategies that address specific program components such as partnering with tobacco growers, involving youth in prevention strategies, and working with new or unusual partners to create policy change. Specific resources such as CDC’s Framework for Program Evaluation and University of Kansas’ Community Toolbox web site will be featured. Challenging aspects of coalition work such as turf battles, conflict, recruitment, and diverse representation will be discussed in the context of solutions.
Fran Butterfoss, PhD, Associate Professor, Health Promotion, Center for Pediatric Research, Eastern Virginia Medical School.
Rebecca H. Reeve, PhD, CHES, Evaluation & Development Program Manager, IQ Health of Virginia, The University of Virginia Health Services Foundation.
How can tobacco control advocates thrive in the post-Tobacco Settlement era? How will the Supreme Court’s anticipated landmark decision over tobacco control affect your state and local programs? Staff from the Massachusetts Tobacco Control Resource Center will share first-hand experiences on how to tackle these questions and guide course participants in formulating their next steps. Participants will receive a comprehensive overview of the Tobacco Settlement Agreement, the Supreme Court’s pending decision, and the issues they raise for state and local tobacco control programs. Participants will learn, through interactive exercises, strategies for: (1) creating state-specific plans to obtain Master Settlement funds dedicated to tobacco control; (2) holding the tobacco industry accountable for promises made in the tobacco Master Settlement; (3) navigating recent court decisions, including the Supreme Court’s anticipated decision about tobacco advertising and youth access; (4) crafting and passing state and local tobacco control laws that are immune to industry challenges; (5) examining the FDA’s future role in regulating tobacco; and (6) producing guidebooks on tobacco control policies to educate public officials and gain public support. Inclusion of ethnically and racially diverse communities will be addressed in strategies to obtain and use settlement monies for youth access, advertising, and industry lobbying at state and local levels.
Christopher N. Banthin, JD, Staff Attorney, Tobacco Control Resource Center, Boston, Massachusetts.
Jacqueline Salcedo, JD, Staff Attorney and Project Director, Tobacco Control Resource Center, Boston, Massachusetts.
Since the beginning of the twentieth century, the tobacco industry has tried to seduce women into using its deadly products by capitalizing on their genuine aspirations for equality, independence, and social success. Sadly, their effectiveness can be measured by the rise of tobacco-related morbidity and mortality among women, with lung cancer now surpassing breast cancer as the leading cancer cause of death for women, and smoking a significant contributing factor in cervical and vulvular cancers, coronary heart disease and stroke, chronic obstructive pulmonary disease, and osteoporosis. Smoking and exposure to environmental tobacco smoke also have a range of profoundly negative effects on pregnancy outcome, and contribute to neonatal, pediatric and even adult illness and death among the offspring of smoking parents. This course will examine tobacco use by women from a variety of perspectives, including an analysis of tobacco industry marketing tactics, epidemiological data, gender-specific issues surrounding cessation, and strategies to support tobacco control initiatives for women on the local and national level. The goal of the course is to provide participants with the necessary resources to increase the capacity to develop and implement tobacco control programs and activities for women with applications for local, state, and regional programs.
Caryn Kauffman, RN, LICSW, CTTS, Project Coordinator, Women & Girls Tobacco Project, Institute for Health and Recovery, Cambridge, Massachusetts.
Michele Williams, MPH, Program Consultant, Program Services Branch, Centers for Disease Control and Prevention Office on Smoking and Health.
Aggressive counter-marketing is a key component of a comprehensive tobacco prevention program. Counter-marketing activities include not only media campaigns and counter-advertising activities, but prevention strategies that respond to the post-Master Settlement Agreement marketing approach the industry uses, including: increased point-of-sale advertising and displays, marketing to vulnerable target populations such as young adults, women, minorities, and youth, and promotional activities and advertising that influence the social environment and industry corporate image. This course will include strategies on planning, implementing, and assessing a counter-marketing campaign, developing legislative and regulatory policy initiatives, and integrating counter-marketing activities into various components of a comprehensive tobacco prevention program. It will include analysis of industry marketing tactics, case studies and examples of what has worked and what hasn’t, and presentations from state tobacco programs on innovative counter-marketing strategies. Participants will acquire skills enabling them to initiate effective counter-marketing campaigns and policies in their state and local programs.
Linda A. Block, BA, MPH, Health Communications Specialist, Health Communications Branch, Centers for Disease Control and Prevention Office on Smoking and Health.
Colleen Stevens, MSW, Chief, Media Campaign Unit, Tobacco Control Section, California Department of Health Services.
There is an increasing concern in the public health community about the rise in the use of chew, dip, snuff, cigars, and imports such as bidis and kreteks, which nearly equal the use of spit among high school students as alternative ways to use tobacco. This mini-course will provide an overview of national trends in spit tobacco and alternative uses of tobacco among youth and adults from various ethnic groups and the addictive potential and health risks of regular use of these products. Descriptions of commonly used spit tobacco products, their marketing, and health effects will be reviewed. Examples of recent prevention and cessation strategies aimed at identifying and eliminating disparities among culturally, ethnically, racially, and age diverse groups will also be covered.
Herbert H. Severson, PhD, Senior Research Scientist, Oregon Research Institute.
Scott L. Tomar, DMD, DrPH, Division of Public Health Services and Research, University of Florida College of Dentistry.
This mini-course will provide the scientific foundation for integrating tobacco use cessation efforts into comprehensive strategies to reduce the prevalence and adverse health consequences of tobacco use. This will include state of the art information on the development of addiction and the factors that increase the severity of the addiction and the need for treatment. Practical applications of research findings will include individual and community based efforts to stimulate and enhance cessation activity. The importance of attending to diverse needs of smokers which may vary by gender, age, socio-economic status, and ethnic heritage will also be discussed. This course will be presented in an interactive style between faculty and participants to help cultivate skills in program development and to facilitate the exchange of knowledge and experience that many participants themselves will bring to course.
Jack Henningfield, PhD, Associate Professor, Department of Psychiatry and Behavioral Sciences, The Johns Hopkins University School of Medicine and Vice President, Research and Health Policy, Pinney Associates, Bethesda, Maryland.
Corinne Husten, MD, MPH, Branch Chief, Epidemiology Branch, Centers for Disease Control and Prevention Office on Smoking and Health.
This mini-course will guide participants through the development and implementation of a tobacco prevention program from a local school’s perspective. It is intended for those working in schools and those working with schools. Based on CDC’s “School Health Guidelines to Prevent Tobacco Use and Addiction” and “Best Practices for Comprehensive Tobacco Control Programs,” topics will include (1) implementation and enforcement of tobacco-free school policy; (2) identification of effective curricula for tobacco use prevention; (3) engagement of family and community in tobacco use prevention; and (4) application of current information for tobacco use cessation for youth. Issues of disparities and diversity will be integrated through selected topics including media literacy and curriculum selections. Case studies and strategic planning will be utilized, and participants will be encouraged to share their experiences and ideas.
Jane Pritzl, Health Intervention Scientist, Division of Adolescent and School Health, Centers for Disease Control and Prevention.
Linda Crossett, Health Intervention Scientist, Division of Adolescent and School Health, Centers for Disease Control and Prevention.
#500 Tobacco 101: Hands On With Basics of Tobacco Prevention and Control at State and Local Levels (4 hours)
This workshop is designed for those with minimal experience and knowledge of tobacco prevention and control but a burning desire to “hit the ground running.” Topics will include: Healthy People 2010 Tobacco Prevention goals, key principles and components of tobacco control, CDC national framework for tobacco prevention programs, using data for surveillance, elements of program evaluation, advocacy for policy initiatives, tobacco morbidity and mortality, issues and strategies in diversity and reducing disparities, and an outline of “best practices” for each of the essential components of a comprehensive tobacco prevention program. Participants will experience interactive learning strategies, hear from experienced state and local guest faculty, and receive materials and resources that can be adapted to their own tobacco prevention programs.
Darla Havlicek, Tobacco Initiative Advisor, HealthPartners, Center for Health Promotion, Minneapolis, Minnesota.
Gerry Odisio, MPH, Tribal/Multicultural Programs Manager, Tobacco Prevention and Education Program, Oregon Health Division.
Secondhand smoke is a serious health risk to all of us, but especially to children. Young children’s lungs are more susceptible to this exposure as it can seriously affect their development. Knowing this, most public places where children spend time have adopted smoke-free policies. Unfortunately, the place where children are most likely to be exposed to secondhand smoke is in their home. Fifteen million children each year are regularly exposed to secondhand smoke at home. This exposure leads to 150,000-300,000 cases of bronchitis and pneumonia each year, it worsens the symptoms of asthma, and even causes new cases of asthma. The U.S. Environmental Protection Agency has been working with many tobacco control programs across the country to develop initiatives to protect children in the home. Many of these initiatives ask families to take a pledge to keep their home smoke-free. This session will review some of the more successful initiatives to learn what has worked and how those programs can be incorporated into state and local tobacco prevention activities.
Simon McNabb, Environmental Specialist, Indoor Environment Division, US Environmental Protection Agency.
#520 Youth Access and Enforcement: The Synar Requirement, Compliance Checks, and Merchant Education (4 hours)
Effective enforcement to prevent youth access to tobacco is considered a best practice and an essential component for a comprehensive tobacco control plan. The Synar law requires each state to enforce minors’ access laws. How can state and local tobacco programs most effectively do this? How can local coalitions, partners, and youth groups become involved? In addition to covering the requirements of the Synar law, participants will be provided practical tools for the successful implementation of youth access interventions and strategies on developing, implementing, and evaluating youth access programs. Participants will walk away with best practices and lessons learned from various states and communities.
Scott Neal, Compliance Check Program Coordinator, Tobacco Prevention Program, Seattle & King County Health Public Health.
Jeff Ruscoe, MEd, Liaison to Oregon Statewide Tobacco Prevention and Education Program and Coordinator, Synar Program, Office of Alcohol and Drug Abuse Programs, Oregon Department of Human Services.